Amman, Sep. 15 (Petra) – Seventeen Jordanian industrial companies specializing in food and snack products began participating on Monday in the sixth Private Label Middle East Exhibition at the Dubai World Trade Center.
The Jordanian delegation, organized by the Jordan Exporters Association (JEA), aims to enhance the presence of Jordanian products in regional and international markets.
The JEA President, Ahmad Khudari, highlighted the association’s commitment to supporting industrial exporters by providing access to global distribution networks and commercial partners. He noted that participation in international exhibitions aligns with national efforts to implement the Economic Modernization Vision, particularly in boosting exports and creating job opportunities.
Khudari added that the association will continue offering technical and marketing support to exporters and increasing their opportunities to attend international events, contributing to expanding the global reach of Jordanian products.
The JEA Director General, Halim Abu Rahma, said the Jordanian pavilion is witnessing strong visitor turnout, reflecting the reputation of Jordanian industry for high quality. He described the exhibition as a key platform for opening new marketing channels, broadening the export base, and supporting national economic growth.
Abu Rahma explained that the association provided comprehensive logistical support to ensure the effective representation of Jordanian products. He emphasized that such participations promote a culture of innovation and development, enabling companies to benefit from global market experience.
The exhibition, featuring participants from 50 countries, comes as the private label market in the Middle East and Africa is projected to reach $35 billion by 2026.
//Petra// AJ
